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11/11 Pocky Day

Happy Pocky Day, everyone!

What, you don’t know what Pocky is?

Oh, man.


Pocky is a simple Japanese confectionery that comes in the form of many long, chocolate covered biscuits.

The milk chocolate and strawberry flavours are quite popular in the West, where they are known as Mikado.

Japan, however, seems to favour such flavors as green tea and adult chocolate.




Infact, Japan loves to label a bunch of stuff as 大人 (adult).

There was a question about it in a previous test I sat.

It’s actually quite hard to explain.


Labelling something as 大人 (adult) in Japan is similar to labelling something as for him or for her in the west.

It’s a very transparent method of trying to appeal to grown ups.


But that’s not all!

In the case of food, it usually has something to do with having a richer, fuller taste compared to the kind of food that younger people buy.

However in some cases, it’s actually a blander version of food, due to the difficulties of burning calories as you get older.


Wait, we’re not done yet.

Labelling something as ADULT (アダルト) in romaji letters means it is neither of the above, but instead 100% NSFW.


So, at the end of the day, you’ll either be coming home with some really rich chocolate, some really bland chocolate, or chocolate that is shaped like a dick.


Anyway, Pocky Day falls on November 11th (11/11) as the numbers resemble four Pocky sticks.

Japanese marketing is great.

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